VR Application in Automotive Sector

In the previous article, we have mentioned the advantages of virtual reality in exhibitions. Now, we’ll talk about the advantages of virtual reality in the automotive industry. Do you want to learn more? Read on to find out. 

The automotive industry is closely related with vehicles, especially automobiles. The presence of VR can provide a numbers of benefits, including:

  • Marketing 

It is unavoidable that promotion is highly needed in order to sell products in the business world. This also applies in the automotive industry, a marketing strategy is needed to sell manufactured goods. Using Virtual Reality, the automotive industry can make up various marketing approaches to help with advertising. 

Using Virtual Reality, automotive companies can provide a unique shopping experience for the customers. In example, Virtual Showrooms give access to customers to see the vehicles, change colors, and even features that suit their needs. Increased customer experience, making purchases more effective and convenient. 

  • Manufacture and Training

It is a fact that the automotive industry will always be associated with manufacturing. Since workers must deal with hazardous machinery, this may raise the likelihood of workplace injuries. Moreover, the cost for trial and error are relatively high, nevertheless it is still an important aspect in the automotive industry, especially for manufacturing. 

Virtual Reality can help reduce the risk of injuries whilst lowering the cost of trial and error. Using Virtual Reality companies can conduct simulated training, hence being safer and cost less. This is due to the fact that virtual reality allows businesses to build prototypes digitally, allowing them to fund prototype development.

  • Safety drive

Safety is a number one factor being considered in purchasing a vehicle. It is important to design a vehicle that is not only good in the eye, but also safe for the driver and their surrounding. 

Different companies certainly have different strategies to market their product. Companies can use virtual reality to visualize the feasibility of their product in the market. Buyers can do a test drive to experience the quality of the vehicle without risking the safety of their surroundings, including themselves.    

Toyota, VolksWagen, and Ford are some of the automotive companies that have adopted VR technology. Toyota is collaborating with Oculus, a virtual reality startup. Toyota developed a virtual reality experience for buyers and tourists to learn how to drive using the Oculus Rift. (Putri Fortuna-News)

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